Marketing Strategies for
Direct Mail, Transpromo and Digital Printing

Registration (8:30 - 9:45)

SESSION 1 (9:45 - 11:15)
Orbit shifting innovation and the individual — A highly interactive and
proactive session by Sujit Sumitran, Partner Consultant, Erehwon, Bangalore.

SESSION 2 (11:45 - 13:00)
Recognize and Reach — New Marketing strategies for the new consumer. Presentation by Ian Ramsden, Director of Strategy, Direct Solutions, Colombo, Sri Lanka, MS Bali Chief Postmaster Maharashtra, India Post, panelist Sameer Bindra, Buzz IMC.

Lunch (13:00 - 13:50)

SESSION 3 (14:00 - 15:15)
Transition — Printer to marketing service provider — Presentation of the trends by Naresh Khanna. Case study — Anjani Mandal, Manipal Press — to be confirmed. Panelists (leading commercial and digital printers). Moderator Ron Augustin.

Tea and Coffee (15:15 - 15:45)

SESSION 4 (15:45 - 16:45)
Delivering multi-channel marketing solutions — Presentation and case studies by Ian Ramsden to discuss multi-level and multi-channel solutions. Case study of Indian corporates: Telecom and Banking) — to be confirmed. Ravindran of SSK Infotech telecom case study. Samir Bindra on the automobile and FMCG industries case study. Panelists to discuss new applications such as — mailing and fulfillment — targeted direct mail. Panel of marketing communication people and agency professionals from the health care, cosmetic, and automobile industries.

SESSION 5 (16:45 - 18:00)
Reward and Repeat — The use of integrated direct marketing, especially direct mail, to reward the customer with items they are interested in. Turning the single buyer into a repeat buyer through transpromotional offers and customer loyalty programs. Presentation by Anuj Mehta. Moderator Ian Ramsden. Panelists include Sanjeev Swarup of Mega Calibre and Amit Sawhney of Friends Color. Panel — Travel industry, Post Office.

SESSION 6 (19:00 - 20:00)
The thought leaders’ session — Presentation by Sujit Sumitran followed by cocktails and dinner.